A boutique Branding Agency that builds purposeful brands.
Brands, to us, are delicate, precious, intangible assets that need careful consideration and perseverance to build. Consequently, we infuse a piece of our soul into every brand we handcraft. We don’t see our work as projects, we embark on journeys to shape iconic brands. So, if you’re seeking an agency who can accompany your passionate startup or ambitious business into a glorious future, reach out to us.
Indian Agency. Global Impact.
We’re a boutique Branding Agency committed to the craft of brand-building. At the heart of this craft lies our unwavering focus on quality. Our exemplary work is internationally recognised and unanimously lauded. We Make in India. For the World.
Featured Work ♥️
Rostaa
India & Middle East // Strategy, Logo, Packaging Design // Refreshing India’s Largest Superfoods Brand
Auric
India // Strategy, Naming, Logo & Packaging Design // Distilling ‘Ayurveda’ in a modern Beverage
Queen of India
Saudi Arabia // Logo, Identity, Menu Design // Delighting the Middle East with Indian flavours
Sheer Quality
We don’t chase profits, or fancy awards. Quality is our North Star. And that is the ONLY thing we go after. Absolute uncompromising quality. That’s our signature. And that’s how it’ll always be.
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Don’t just take our word for it
“These guys are very creative and aren't afraid of challenges. They have an amazing team that brings attention to detail and supreme quality to the table, and I will definitely be working with them again."
Prateek Kulkarni // COO, Bista Solutions (USA)
"A great, smiling team at the top of their job. Yellow Fishes is the perfect balance of Strategic thinking and Creative execution. The designs they present are so good that it often makes the decision making difficult."
Zeeshan K. // V.P. Operations, Rostaa (Mumbai)
“The one thing that sets Yellow Fishes above every other Branding Consultancy is that they go beyond the brief, identify the unsaid requirements and deliver nothing less than the best.”
Mohit M. // President, MWH (London)
“We are very impressed with the design output, and whole design process was nothing less than exceptional. We would work with them again and again, in a heartbeat. Working with Yellow Fishes is a breeze.”
Mohammed Liyaqhat // General Manager, Queen of India (Saudi Arabia)
“I can confidently say AURIC is the best Brand Name with great recall value. The Packaging Design stands out on the shelves and in the minds of consumer. The design capabilities & sensibilities are outstanding.”
Deepak Agarwal // Founder & CEO, Auric (New Delhi)
“We particularly loved their ‘Brand Anchor Model’ which is a very structured process of Brand Strategy to arrive at various facets of the brand. They are passionate about what they do, and we loved working with them.”
Dr. Sarada Raghavan // Founder & Executive Director, Iryasa (Singapore)
“We’ve been working together to create strong Brand Identity & Packaging Design. In Yellow Fishes, we have found an honest, sincere, hard-working and very insightful partnership. Look forward to working with them again.”
Rakesh Patni // CEO & Co-Founder, Naturma Life LLP (Mumbai)
“We got a compelling delivery, following a convincing design process, insightful references & creative recommendations. All interactions were timely and dedicated. They are a great team to work with.”
Aseef Kadir // Principal Designer, Mahindra & Mahindra (Mumbai)
"I am glad that we chose Yellow Fishes for Sohvii’s Logo Design. Creative, diligent, enthusiastic, friendly are hardly any words to express their phenomenal work. Kudos to the team!”
Maitryee Tejwani // Founder, Sohvii (Mumbai)
The Significance of Yellow Fishes
Yellow Fishes is an esoteric name, rooted in rich significance. We believe that aspiration transcends cultural, societal, and ethnic boundaries. It’s in our human nature to seek growth, to seek improvement, to seek to become better version of ourselves. Much like spotting a Mercedes logo behind a Hyundai Santro taxi in Mumbai or expats in Dubai taking loans for a yacht —
Aspiration is a human truth.
While crafting your brand, we add the essence of ‘Aspiration’ to every touchpoint. The word ‘Yellow’ symbolises aspiration, and ‘Fishes’ signifies the omnipresence of human aspirations (across cultures and communities, globally). We believe meaningful branding has the power to inspire human behaviour. Our esoteric name is a constant reminder to build strong brands — that your customers not only love and admire, but also aspire to own & associate with.
Let’s talk vision.
Our Proprietary Tools
Loved by our clients. Looked up to by competitors.
The Brand Anchor Model is a beautiful Brand Strategy tool that is extremely detailed and hyper-customised for each brand. It helps us to identify your Brand’s Core and Values.
A collaborative Brand Naming Module that is structured in workshop format. We’ve named numerous brands. Looking for an amazing Brand Name? Reach out to us. We could also name your cute dog. Or fish. ;)
The Brand Meridian Model is an ingenious Brand Architecture tool that helps businesses align multiple brands. And also define the relationship among them. Let’s bring order to complexity.
Featured Blogposts
Do you need a Branding Agency? Read the blogpost here>
Everything about Brand Architecture! Read the blogpost here>
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