BRAND IDENTITY ≠ LOGO

CUSTOMER RETENTION ≠ CUSTOMER LOYALTY

POSITIONING ≠ PROPOSITION

It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.

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Yellow Fishes

Yellow Fishes, based in Mumbai and Singapore, is premier Branding Consultancy - specialising in Brand Strategy, Brand Design, Brand Naming and Brand Identity Services. We build passionate global brands.

Youth Brand

A brand that talks to and serves young generation as its primary Benefit Group.