Standing out in the sea of jewellery brands.

We partnered with Gunjan Jewels, an established player in the B2B jewellery segment, to create a new brand of Pearl Jewellry. A brand called Sohvii. Meaning Women of Wisdom. The brand that will come to be recognised for its designs and the quality of pearls.

A human brand

Sohvii is not a generic pearl brand. It would consist of elements of pearls, oysters, corals and other water elements. Moreover, the brand puts a lot of impetus on real, fresh water pearls; unlike the industry.

With a clearly established business strategy, we helped Sohvii define its brand values and mark its unique position in the market. As Sohvii begins to tell a new story in the Pearl Jewellery market, it opens an auspicious chapter in the impressive history of its parent company — Gunjan Jewels.

The logo expresses a compelling and unifying way of articulating its distinct identity and experience. The colours and organic form promise a unique experience that differentiates it from the rest of the industry.

The experiences are not extractable from the brand — they are born of the brand’s unique combination of fresh water pearls, passion for quality and design. In other words, Sohvii innately stands out in the sea of sameness.

Its visual identity captures the rare, authentic and diverse aspects of the brand. Inspired by the palette of fresh water and organic nature of oyster, a unique symbol was created. The custom typography makes the brand identity iconic.

Sohvii logo and brand identity design helps us evoke the inimitable feeling of beautiful, vibrant, authentic pearl jewellery that the world will proudly recognise in years to come.

Client Testimonial:

Yellow Fishes is innovational and expressive team to work with. I still remember their prompt reply on Sunday evening. I am glad that we chose Yellow Fishes for Sohvii’s Logo Design. Creative, diligent, enthusiastic, friendly are hardly any words to express their phenomenal work. Kudos to the team! All the best for your future endeavours.

Maitryee Tejwani — Founder, Sohvii

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